Why global ad companies keep hiring Brazilians

Brazilian talent stands out in advertising for one simple reason: consistent, world-class creative performance paired with deep fluency in social, mobile, and commerce platforms. Brazil was named the first-ever “Creative Country of the Year” at Cannes Lions, after a string of top finishes and a haul in 2024 that included 10 Gold, 26 Silver, 40 Bronze, and 2 Grand Prix—a level of recognition that reliably draws global recruiters. Cannes Lions+1

Scale and momentum also matter. Brazil is Latin America’s largest ad market and one of the world’s fastest-growing: total media ad spend is projected to rise from $15.98B (2024) to $22.18B by 2028, with digital the dominant driver. That growth creates a deep bench of practitioners who ship campaigns at volume—and who are used to testing, optimizing, and reporting against rigorous KPIs. EMARKETER

Brazilians are also heavy, mobile-first internet users, which tends to produce platform-native creatives. DataReportal shows Brazilians rank near the top globally in daily online time, and its 2024 country report details a large, young, urban, highly social audience—prime conditions for rapid creative experimentation and fast feedback loops. DataReportal – Global Digital Insights+1

Crucially, Brazil is a messaging-led market. WhatsApp penetration is among the world’s highest, with an estimated 148 million users in 2024. That ubiquity has pushed brands and agencies to master conversational commerce, service, and community tactics—skills that translate directly to global clients expanding retail media and CRM. World Population Review

Finally, hiring economics favor Brazil. Post-pandemic, companies normalized cross-border, remote hiring, and LATAM became a top source because of time-zone alignment with North America. Industry reports show remote roles dominated 2024 hiring, and talent platforms highlight the practical benefits of same-day collaboration without the APAC/EMEA lag—making Brazilian teams easy to plug into U.S. and European accounts. DeelRevelo

Bottom line: Award-winning creativity, a massive and fast-growing ad market, platform-native skills shaped by heavy social and messaging use, and smooth time-zone collaboration make Brazilians uniquely attractive to global advertising employers.