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Hi, I'm Felipe Souza
Results-driven campaigns with bold design and clean analytics.
I help businesses solve their toughest marketing challenges.
From Meta Ads, Email Marketing, and e-commerce, I deliver real, measurable results.



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Launch fast, learn faster: why versioned creativity wins in design and advertising
Launch fast and learn faster. Version one is a working promise, not a masterpiece. Each step to v1.1 and v2 is a small test that makes the job easier for real people. Top shops like IDEO, Wieden and Kennedy, RGA, Pentagram, and Ogilvy operate this way in public. Peer reviewed research shows parallel prototyping and trustworthy experiments beat guesswork, while human factors explain the wins. Bigger and closer targets, fewer choices, better access. Ship, measure, improve. Let

Felipe Souza
Aug 262 min read


Why global ad companies keep hiring Brazilians
Global brands keep hiring Brazilian creatives for a simple mix: award-winning ideas, platform-native execution, and smooth collaboration. Brazil’s ad scene ships at scale for social and commerce, sharpened by a mobile-first, WhatsApp-led market that rewards fast testing and real KPIs

Felipe Souza
Aug 222 min read


The Role of Operational Procedures and Methodologies in Marketing Production Efficiency
In the complex and competitive landscape of modern marketing, implementing robust operational procedures and methodologies in production...

Felipe Souza
Jan 223 min read


The Importance of Email Marketing in the Age of Social Media: A Proven Strategy for Success
Despite social media's dominance, email marketing remains a powerful tool for driving ROI and building lasting customer relationships.

Felipe Souza
Jan 183 min read


Washington Olivetto: A Creative Revolution in Advertising
Washington Olivetto isn’t just a copywriter or an advertising executive. He’s a storyteller.

Felipe Souza
Oct 14, 20242 min read


Design That Sells: The Art of Creating Content with a Purpose
This approach is my mantra: “Design isn’t just about being creative; it’s about delivering results.”

Felipe Souza
Sep 30, 20242 min read


Google & Facebook ads are as good as your willingness to take risks and pursue improvements.
There are countless free materials on the internet that provide different techniques, perspectives, and experiences using these tools,...

Felipe Souza
Jun 1, 20211 min read
Are advertisings polluting the social media environment?
In #socialmediaadvertising , the problem is not the number of ads around social media platforms that are seen, but instead, it is its...

Felipe Souza
May 17, 20211 min read
I am fundamentally convinced that building a community is the key to any marketing strategy.
If you are constantly engaging in online forums, like Reddit, Quora, even on YouTube/Instagram/Tiktok comments and other social space,...

Felipe Souza
Apr 29, 20211 min read


Diversity is the most valuable asset for #marketing.
Besides all the marketing technology tools available for professionals in the industry, the most valuable knowledge among #marketers is...

Felipe Souza
Apr 16, 20211 min read


"Hey, are you on TikTok?. "Me? No...Argh"
We are not "cool" for not adopting the TikTok trending, in fact, we are getting outdated. According to App Annie's, the short-term video...

Felipe Souza
Jan 10, 20211 min read


Content Marketing: Quantity vs Quality
For #marketing and #creatingcontent these days, #quantity is also #quality! The number of times I saw all the #socialmedia#content...

Felipe Souza
Dec 16, 20201 min read


Having problems to get your product/brand noticed? Learn how to engage with your audience.
I often see companies struggling with their #marketingstrategies; I usually see content being posted with NO #constancy, #consistency...

Felipe Souza
Dec 11, 20201 min read


How to perform an impactful marketing campaign in social media with a limited budget?
I always associate the idea of effective digital marketing campaigns and a limited budget with the following basic marketing concepts:...

Felipe Souza
Nov 12, 20202 min read


The marketing strategies advances and how it impacts our lives in these days.
Marketing is a very interesting subject regarding its amount of possibilities and different ways of implementing it, for human beings, by...

Felipe Souza
Oct 3, 20202 min read


When a good design and UX/UI is already a marketing strategy. feat.Checkitout!
There are many mobile applications under development and being launched as we speak, and individuals and minds behind of design and...

Felipe Souza
Oct 1, 20202 min read
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